Yes, sweat the small stuff!

When it comes to defining your brand, do sweat the small stuff! Be conscious and crystal clear how you want to position and define your brand. Remember, your brand is what other people say about your business when you are not in the room.
Malko Ebers

1. Branding
'Know Thyself as it was written over the Oracle of Delphi'

2.Marketing
Who needs your stuff and how does it fit with their lifestyle?

3. Sales
Make it social, create experiences and be different!!