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Mark RomeoMark is Strategic marketing executive with strong general management perspective and exceptional record of success and broad experience in profitably building brands, products and services in new and existing categories/markets.
His diverse industry experience coupled with a vast senior network of professionals in consumer driven businesses, technology, entertainment and finance enable him to connect the dots success. Some of Mark’s accomplishments during his 15+ years of marketing career include: |
Fresh Direct, Nabisco & expertise in the food business
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• 3rd Employee, First CMO, Fresh Direct, launching seminal NYC food brand, the largest US Internet Grocer, 2015 Sales $550m.
• Co-Founder Brand Experience Lab which Incubated Harmonix’s “Guitar Hero” and “Rock Band” (Sold to Viacom for $350m) and Jestertek (Sold to Sony). • Consultant to Pepsi Innovation Group where he was part of the Launch team for Mountain Dew Code Red (the company’s most successful line extension in its history) and Amp Energy Drink • As Nabisco Director of New Products, Mark developed high performance new product development teams that increased new product success rates by +457% and decreased time to market by 50%. Mark has been a guest lecturer at Columbia University’s School of Business, Carnegie Mellon University and The Wharton School. Mark received an MBA from the Babcock School at Wake Forest University. He lives in NYC with his family.
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